GENARTS PARTICLE ILLUSION SOFTWARE

By 1999, three years after the company was founded, GenArts had achieved significant commercial success, a pace of growth founder Karl Sims says he did not expect. GenArts' first office space was in Karl's barn.

The company name was changed to GenArts in June, 1999. In 1997 Gary Oberbrunner joined GenArts as its second employee. as Genetic Arts in 1996 in Cambridge, MA as a developer of Discreet Spark Plugins. Karl Sims' barn and the first GenArts office space In 2008, product development and a series of acquisitions broadened GenArts' focus, product portfolio and customer base, and GenArts created plugins developed for smaller budget video editing tools typically used by smaller studios, the videographer market, or creators of content distributed online on websites like YouTube. GenArts was best known for its traditional role in high-end production environments, where high budget and broadly distributed video content is being created by a large corporation.

GENARTS PARTICLE ILLUSION SOFTWARE

GenArts created visual effects software and plugins that integrate visual effects such as glows, lightning, fire and fluids into post-production video editing software from companies like Apple, Adobe, Autodesk and The Foundry. A majority of traditional video content such as movies, commercials, television shows, newscasts and music videos included at least some special effects created in a GenArts product. was a Cambridge, Massachusetts-based developer of visual effects software for the film, broadcast and advertising industries.

Genarts particle illusion